Intel

A dynamic athlete-performance film for Intel & Paris 2024 olympics. Shot across London, Paris & Berlin, bringing together three elite athletes from different disciplines to explore how AI and cutting-edge technology can reveal new ways to understand, analyse and enhance human performance — helping them perform at their best on the world’s biggest stage, the Olympic Games.

Alongside the combined hero film and three individual athlete films, each focused on the unique performance journey of Dany Dann, Lukas Dauser and Molly Caudery, I developed a suite of social-first creative designed to extend the campaign across multiple platforms and formats. The project culminated in a comprehensive delivery package of 131 assets.