Huggies
Walk & Talk
Director: Matt Hopkins
Editor: Sam Rookes
Agency: RocketMill
Deliverables
56 × 1:1
56 × 9:16
A social-first campaign for Huggies and PANDAS, following real parents and volunteers as they walked and talked openly about perinatal mental health. Shaped into a platform-first suite of films for Meta and TikTok, resulting in 112 deliverables across formats, durations and platforms.
